Mtn Dew fans are insane (in the best way possible.) So, it only made sense that when they found out Mtn Dew was finally creating a Hard Mtn Dew with 5% alcohol and Zero Sugar they’d freak out. Building off the launch campaign we used real quotes/tweets from fans who had offered to do crazy things (like sell their soul or skip their Grandma’s funeral) for a taste, to become the official unofficial spokespersons for our campaign.

MADE IN PARTNERSHIP WITH:

VFX PARTNERS: FEATHER / PRODUCTION PARTNERS: MAKERS TORONTO / SOUND DESIGN: GRAYSON MUSIC

For Your Freakin’ Consideration

In addition to the spots we created for Boston Beer Company, we also crafted a series of gifs for social of some of our favorite (and most absurd) quotes set against slow motion footage of Hard Mtn Dew to remind fans that this Dew was worth freaking out about