PepsiCo wanted something a iconic as Coca-Cola’s Polar Bears – something they could build equity upon each year. But they were stuck in a vicious cycle of utilizing expensive celebs and reinventing the story year after year. So we gave them characters America that could stand the test of time (that is until Summer comes around) Meet Chip and his pals Slush, Sleet, Ava Lanche, and Flurry.