Sips for Every Drip
PANERA x STARRY
Panera’s got a VIP club that gets you unlimited sips. So we brought the drips to match the sips.
Panera needed a way to let people know about the Unlimited Sip Club – a first ever beverage subscription program that gives you unlimited drinks for one flat fee a month. So we enlisted NBA player (and tunnel walk fashion icon) Kyle Kuzma to match his Panera Sips to his various drips to show just how drippy this deal is. The spot first aired during the NBA playoffs and within the first 12 hours of it being live they received 12,000 new sign ups.
MADE IN PARTNERSHIP WITH:
DIRECTOR: TOMAS WHITMORE / PRODUCTION COMPANY: SOFTSPOT WORLD / VFX PARTNERS: FEATHER / PRODUCED BY: MAKERS TORONTO / SOUND DESIGN: GRAYSON MUSIC
We also had a little fun with Panera’s “Bag-uette”
Making a 3 point play
With limited time to shoot with Kyle, we got scrappy and recycled the dailies into social that leaned into trends happening on TikTok during that period of time.
Unlimited Sips & Social
This is where we really shine. We’re exceptionally great at figuring out a million different ways to re-use the same footage (helping brands get more bang for their production buck.) For every offer-focused social piece we also created a more conceptual and thumb-stopping one to serve up with.