Bubly is a vibrant brand known for its playful smiles. So, when the biggest album of the year had every woman in the country entering her sad girl era, we decided to help Swifties transition into their Bubly era. We surprised them with a limited edition can and a chance to snag tickets to the Eras Tour with StubHub gift cards.

We leveraged our brand attributes by temporarily setting them aside, creating 1,989 limited edition "Tormented Bubly" cans, each representing the "color coming back into its face"—a nod to a popular lyric from the album. To add even more excitement, 31 of these cans included a $1,000 StubHub gift card, offering fans a chance to enter their Eras Tour era in style.